Position Purpose
To market and enhance heritage assets offerings to stakeholders. Identify opportunities, facilitate, and enable partnerships with external parties to promote Transnet’s heritage assets, and create new sustainable revenue streams. This, while concurrently, implementing the heritage policy and strategy, and ensuring alignment with legislative and business requirements, corporate governance guidelines and principles.
Position Outputs
- Fostering institutional partnerships, liaison, managing, and promoting relationships with steam clubs, foundations, museums, and other stakeholders.
- Develop and implement an integrated Heritage framework across the business (ODs) to ensure heritage assets are managed uniformly and commercialised appropriately, ensuring that there are SLA’ s are in place.
- Identify and develop commercialisation opportunities to yield a return on Transnet’s investments and Heritage Assets, including but not limited to identifying sponsorship or fundraising opportunities.
- Continuously review heritages asset for commercial usage, review of heritage assets for alienation and revenue generation. While simultaneously balancing the preservation of Transnet’s heritage assets with revenue generation.
- Implement commercialisation initiatives for Transnet’s Heritage assets and exploitation thereof through tourism and increased patronage for revenue generation purposes, reputational gain and ensuring sustained and growing interest in all stakeholders.
- Support engagements with the South African Heritage Resources Agency (SAHRA) as statutory body to ensure that expectations are met and aligned.
- Align any heritage asset disposal requirements with SAHRA and other legislative bodies.
- Develop and maintaining a comprehensive heritage asset register from a national Transnet-wide perspective.
- Integrate the management of heritage assets into the existing and planned asset management policies, procedures, and strategies.
- Implement governance and fair practices in the treatment of heritage assets; and create standardised operational procedures and processes to manage the expectations of the various stakeholders in line with the Heritage Asset Preservation policy.
- Manage the co – ordination of Heritage Advisory Committee; and streamline stakeholder management processes and engagement.
- Partner with relevant tourism operators and steam clubs in the Heritage Rail market to promote rail history and create sustainable revenue streams.
- Seek and expand into new markets relating to Transnet Heritage that are aligned to national heritage, arts, culture & and heritage strategies.
- Identify heritage assets to be restored, maintained and secured in line with regulatory and legislative requirements and advise on restoration processes.
- Develop partnerships with external partners for the preservation and restoration of Transnet’s heritage assets in line with Transnet’s policy frameworks.
- Facilitate, present, and implement public, educational, and outreach programmes.
Qualifications and Experience
- Postgraduate Degree in Heritage, Museum Studies, History, Curatorial Studies, History of Arts, Anthropology or Social Sciences
- Postgraduate level qualification such as Master of Social Science, Master of Arts and/or Master of Business Administration will be an advantage.
- At least 8 years relevant experience in a similar position, of which 3 to 5 years must have been at middle management.
Competencies
- Ensures the initiatives and priorities in one’s area are integrated with one another and aligned with the strategic priorities of the function and division.
- Identifies and communicates priorities, milestones, timelines, performance measures, clear accountabilities, and performance agreements.
- Commercial strategy formulation & implementation.
- Explores initiatives that impact on the future viability and capacity of Transnet’s heritage assets.
- Determines or adjusts plans, directions, priorities, and processes to address changing needs within the operating environment (heritage and tourism).
- Resolves complex problems which are difficult to define, often contradictory and are acting as barriers to achieving the strategic direction.
- Uses communication strategies to effectively engage, advocate, and inform stakeholders and the public about the Heritage portfolio’s strategic direction.
Equity Statement
Preference will be given to suitably qualified Applicants who are members of the designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating Division.